The Concept
One platform that provides shared gift cards, rewards and mobile ordering to independent coffee shops in order to create new income streams and meaningfully complete with large corporate chains.
Case Study
Starbucks Performance
2020 - 2023
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21,000 Global Locations Participate In The Gift Card Program (Canada, USA, UK, Mexico, Australia) Includes Licensed & Corporate Stores
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$1,500,000 Average Revenue Per Corporate Store
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$670,000 Gift Card Purchases, Reloads & Rewards Per Store
Starbucks is able to generate an incredible amount of money by marketing and creating partnerships to sell their gift cards and earn people rewards outside of their coffee shops.
Toronto Coffee Shops
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12 Corporate Chains With 613 Locations
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1125 Independent Locations - 154 Locations Represent 33 Independent Chain Brands
A quarter of Toronto's independent locations working together and producing a quarter of the gift card and rewards sales Starbucks does would generate nearly $50 Million in new revenue annually that can only be spent at independent location like yours.
1738
Total
Create New Revenue Streams
1
Gift Card
Reach new customers with mass marketing and sales of gift cards working together as one brand.
Corporate Sales:
- Clients Gift & Employee Rewards
Mass Marketing:
- Digital and in-store sales
- Partnerships and affiliate marketing
Retail Sales:
- Gift card networks
- Retail gift card walls
2
Rewards
Encourage your customers to return by offering rewards
Repeat business:
- Earn rewards with every order
Partnerships:
- Customers can earn rewards from external partnerships we set up
3
Mobile App
Make ordering easier and attract new nearby customers:
Unlimited mobile orders:
- Customers can use their gift cards and rewards to order coffee through the app
Send & receive gift cards:
Easy way to send and spend gift cards funds
Every revenue stream grows a pool of money that can only be spent at participating independent coffee shops
Mobile App:
Features
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Unlimited Mobile Orders
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Rewards Program
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Coupons & Discounts
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Optional 3rd Party Delivery
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Apple Pay & Google Pay
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Gift Card Program
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Sales Reports
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Online Ordering
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Buy & Send Gift Cards
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Location Based Menus
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SMS Authentication
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Smart Tipping
Benefits:
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Increase Average Order Size
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Faster Ordering Process
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Repeat Customers Are Rewarded
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Handle A Higher Volume Of Transactions
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Users Can See What Participating Shops Are Near Them
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Higher User Engagement Using Push Notifications